Monday, August 04, 2008

White Diamond

This marketing campaign is infuriating. The TV version invites us to enjoy the "delicate fragrance of white diamond and lotus flower."

Diamonds don't have a fragrance!


Dave Cole said...

The one that really annoys me at the moment is the toothpaste ad (I forget the brand) that says it has 'liquid calcium'. I'm not sure that putting a reactive, rare earth metal at (at least) 842 degree Celsius in your mouth is a good idea. It probably contravenes the Trades Description Act as well...


Anonymous said...

Unless they mean it smells of cheap cider.