Friday, May 09, 2008

...without a paddle

This, from the Sun, illustrates an important PR lesson:

I'm pretty certain the message most people will take from this isn't "the planet is in trouble, it's warming!" They'll think "these greens are completely batty!"

If you're going to try and communicate with a broad audience don't rely on implicit cues that are obvious to you but won't be to them. You might wind up sending a very different message to the one you meant to.

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