Absolute rule number one of producing a usable content-rich website, except for in certain corporate cases, is that you should never play sounds without your user requesting them. This is particularly true for websites, like blogs, that people read late at night or while at work when they don't want sound suddenly blaring out of their speakers. If I'm checking the blogs for relevant stories in the morning I don't need Charlie Falconer's opinions on a ban on lies or an imitation of 24 being played to a quiet office.
It's particularly frustrating because the sound often doesn't play immediately and when I am browsing I tend to switch between tabs at a blinding rate. I'm left flicking through the different sites I have open looking for the ad so that I can shut it up.
This isn't in the interests of advertisers for two reasons:
- I usually stop the sound by stopping the advert playing so do not see their message.
- If I do see the ad it will be after it has annoyed me which is an association most advertisers don't want me to be making.