tag:blogger.com,1999:blog-21959228.post4286828723368972366..comments2024-03-28T09:14:52.110+00:00Comments on Sinclair's Musings: Army advertisingMatthew Sinclairhttp://www.blogger.com/profile/05948452770723874618noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-21959228.post-23929750930554207812008-01-10T17:33:00.000+00:002008-01-10T17:33:00.000+00:00Anon.You have a point, to a certain extent. The A...Anon.<BR/><BR/>You have a point, to a certain extent. The Army should do things somewhat differently and does take the question of retention and getting not just new staff but new staff who will stick seriously - I remember an article about that a while ago when a big Saatchi & Saatchi campaign was launched.<BR/><BR/>I think that your position, though, is much more subtle and sensible than the wild yardstick used by the JRCT. My criticism of them I absolutely stand by.Matthew Sinclairhttps://www.blogger.com/profile/05948452770723874618noreply@blogger.comtag:blogger.com,1999:blog-21959228.post-84552939005441403652008-01-10T17:02:00.000+00:002008-01-10T17:02:00.000+00:00Matt,While I agree that the army has every right t...Matt,<BR/><BR/>While I agree that the army has every right to attempt to paint a rosy picture of itself, your comparison with accountancy is rather flawed.<BR/><BR/>You cannot just quit the army as you could at KPMG. Particularly if you were undergoing basic military training. Moreover, there are strong social sanctions to quitting the army once you are in compared to deciding to move into another industry. Comparing the two is rather simplistic. <BR/><BR/>I am not saying that the army should not make it difficult for people to quit. When you're in a combat situation, heavily inculcated notions of dishonour serve a central role in keeping the unit together. But, to a certain extent, I think it is right to place upon the army a responsibility to ensure that its recruits go in knowing full well these risks, and having ads which are overly flippant about the dangers may well be undersirable.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-21959228.post-90082255348982116042008-01-08T14:59:00.000+00:002008-01-08T14:59:00.000+00:00Excellent points raised, it also has to be remembe...Excellent points raised, it also has to be remembered that there is a difference between glamorising life in the army and glamorising war. The two are not one and the same, at least not all the time.Mhttps://www.blogger.com/profile/08204174267833645562noreply@blogger.com